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THINKING

We are fearless and inspiring in our thinking

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Behavioural Research for Marketing: A Practitioner's Handbook

This book provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, and make choices.

Book at bedtime

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3 minute read

HOW DO BRANDS HELP CONSUMERS CHASE THEIR DREAMS?

A discussion about how brands can adopt positive and hopeful marketing to empower consumers to chase their dreams.

November 2023

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3 minute read

BARBIE: UNDERSTANDING A CULTURAL ICON

A discussion about how Barbie has evolved into a cultural zeitgeist, reflecting fashion trends and styles of the moment.

July 2023

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3 minute read

Growing an environment for sustainable agencies

A discussion on the challenges of becoming net zero and how small research agencies can flourish, if they fully embrace sustainable behaviours.

June 2023

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Thinking big – Here comes the sun

In this paper, it is argued that the advent of big data, big qual and the emerging potential of the metaverse present new opportunities but with questions around methodological rigour and standards. The role of data science and big data is discussed along with the importance of softer skills of interpretation and narration along with how theory can elevate and ground research.

April 2023

10 minute read 

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Harnessing social identity to connect brands to consumers.

How drawing on social identity can help marketers to challenge the status quo and connect with people in new ways.

February 2023

3 minute read 

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The rise of chatbots

A discussion on how chatbots can empower brands and supercharge commercial performance, along with considering how market researchers can guide the emergence of the avatar.

November 2022

3 minute read 

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3 minute read 

Empowering sustainable consumer behaviours

Exploring the challenges of creating sustainable behaviour change and outlining the potential of social practice theory as a framework to help design and implement sustainable behaviours.

August 2022

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