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DE NOVO
Human Centred Research and Consulting
ABOUT
Holistic
We understand people through the summation of their human experiences including product, service, employee and brand.
Targeted
We define individual identity through experience by drawing on people’s histories, values, beliefs, convictions and ambitions.
Contextualised
We explore the social context of experience where society exerts an influence on the individual and in turn individuals shape society.
Framed
We frame experience by drawing upon contemporary behavioural and social science theory of human behaviour.
Julian Adams, Founder
Lived human experiences
Beginnings - Grew up on a farm
Favourite childhood toy – Cardboard box
Education - Trained as an Environmental Psychologist
Career - 25 years in market research
Second career – University lecturer
Passion - Walk the dog to the pub
Belief - Chase your dreams
Concern – The rise of loneliness in society
Human centred research necessitates a blend of immersive qualitative techniques and quantitative measurement.
Our Methods:
Lived experience interviews
Insight communities
Co-creation workshops
Non-verbal communication analysis
Systems analysis
Internal and external surveys
Customer journey mapping
Segmentation development
Day in the life video safari
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