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DE NOVO 

Human Centred Research and Consulting

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ABOUT

Holistic

We understand people through the summation of their human experiences including product, service, employee and brand.

Targeted

We define individual identity through experience by drawing on people’s histories, values, beliefs, convictions and ambitions.

Contextualised

We explore the social context of experience where society exerts an influence on the individual and in turn individuals shape society.

Framed

We frame experience by drawing upon contemporary behavioural and social science theory of human behaviour.

Julian Adams, Founder

Lived human experiences

Beginnings - Grew up on a farm

Favourite childhood toy – Cardboard box

Education - Trained as an Environmental Psychologist

Career - 25 years in market research

Second career – University lecturer

Passion -  Walk the dog to the pub

Belief - Chase your dreams

Concern The rise of loneliness in society

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Human centred research necessitates a blend of immersive qualitative techniques and quantitative measurement.

Our Methods:

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Lived experience interviews

Insight communities

Co-creation workshops

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Non-verbal communication analysis

Systems analysis

Internal and external surveys

Customer journey mapping 

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Segmentation development

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Day in the life video safari

THINKING

We are fearless and inspiring in our thinking

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